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The Direct Marketing Association (DMA) expressed its disappointment in late June at the failure of the Governors of the US Postal Service (USPS) to provide relief for the millions of commercial mailers who are being hit with massive, unplanned increases in postage costs.
DMA President & CEO John A. Greco, Jr. warned that the Governors' ultimate rejection of any rate reduction for flat mail will have a severe impact on the mailing community. "America's mailers sent a clear message to postal officials that the surprisingly high increases in flat mail rates will lead tosignificant cuts in mailing volumes, and a long-term downward spiral in postal revenues."
After meeting on June 19, the USPS Governors announced their rejection of the temporary rate reductions for Standard Mail Regular and Nonprofit Flat prices that were recommended by Postal Regulatory Commission (PRC) in its reconsideration of rate increases that were originally recommended on February 26, 2007, and implemented on May 14, 2007.
"The Postal Governors made a bad call yesterday," said Greco. "It was a bad decision in February when the PRC made its recommendations for rates far in excess of what the Postal Service originally requested. Now by refusing to make the much-needed corrections, the Governors have all but assured a decrease in mail volume that will be felt for years to come. It is a sad day that both the Commission and the Governors are so out of touch with the business realities facing catalogers and other flat-shaped mailers."
"We are extremely disappointed and frustrated by the latest decision from the Postal Governors," said Jerry Cerasale, DMA's senior vice president for government affairs. "After recognizing that the PRC's original recommendations would have been detrimental to many of its commercial customers, the Governors asked the PRC to reconsider. And while DMA was not completely satisfied with the scope of the PRC's revised recommendations and offered a practical and legal long-term solution in our June 4th comments to the USPS Board of Governors, we are even more unhappy today that the Governors have made a 'do-nothing' decision that offers no help at all for their mailing customers."
Cerasale noted that the ripple effect is already being felt by flat-shaped mailers, as well as the downstream companies that provide mailing services and supplies. "Hundreds of our DMA members let postal officials know that these outrageously high rates would force them to cut mailings by 10 percent, 20 percent, or even more. We have already heard that many paper suppliers are planning a 15 to 18 percent reduction in coated paper production because they expect a significant drop in orders as catalogers reduce volume due to these higher rates."
-From The-DMA.org
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